-: Let us work on an example action title you could write
in your business presentation with this supporting data.
I wanna talk about the second data,
the COVID pandemic and the 15%.
And you should start simple
and just write down what you see.
You will not write perfect action titles,
and there is not something
like a perfect action title right away.
I would write that COVID pandemic
caused 15% unemployment rate.
Okay, the title is really big,
it wouldn't be really suitable for a business presentation.
It's more what I did here for this course,
but this is already a place I can work from.
COVID pandemic caused 15% unemployment rate.
I think this information is incomplete.
If I help myself
by adding dots here,
now, if someone would look at a different slide,
then come here, then go to the next slide,
would he understand this?
Like, okay, COVID pandemic.
It's almost precise.
I would add the year.
The year is here, 220, and it was April.
In this case, it, of course,
requires some additional research from you.
But that's why you are creating the consulting presentation
while you are consulting a different person
or a different company,
because you are doing the research and finding the data.
In April 2020,
due to COVID pandemic,
and see, I can now start working on it.
In April 2020, due to COVID pandemic,
US unemployment rate
rose to 15%.
It's almost there.
For myself, I think I could squeeze in rows
from four to 15%.
And this would be it.
This would be one possible way
of writing an action title for this slide.
In April 2020, due to COVID pandemic,
the US unemployment rate rose from 4% to 15%.
You, as the presenter,
will probably explain what happened after,
but here are a couple of different examples I wrote.
Like, we wrote this without looking at this,
and everything will say the same thing,
but in different phrasing.
COVID pandemic caused US unemployment rate increase
from nearly 4% to 14.7.
I like the word increase
instead of "making unemployment rate higher."
You should avoid long and descriptive words.
Something like increase is a perfect phrasing
for an action title.
US unemployment rate at 15% in April 2020
due to COVID-19 pandemic.
20 plus million jobs lost.
I forgot to write that down.
This was due to additional research I made on the topic,
and it would also be very relevant
on what happened because of this.
This would be the so what?
This is the big so what?
So this action title would be even better.
COVID-19 influenced the US unemployment rate
more than anything before, April 2020,
at almost 15% all time high.
You can see this is a more descriptive
and flashy action title.
I'm not the biggest fan of this descriptive third version,
but you need to know your audience.
If your audience requires a more descriptive version,
this would be perfectly fine.
With that, I wanted to showcase
that action titles have no one-fits-all solution.
This is something you need to practice
and find your own style.
Scratch what you heard.
If you can, just delete this title
and try to write your own.
Thank you very much for watching this section.
Let's proceed with the next topic.